More chocolate news:
FERRERO WORLD`S MOST REPUTABLE COMPANY | Italy
(ANSA) - Rome, May 7 - Italian confectioner Ferrero -
makers of chocolate-nut spread Nutella, Ferrero-Rocher
chocolates and tic-tac breath mints - is the world`s most
reputable company, according to the annual survey by the
Reputation Institute.
Ferrero, which was fourth last year, climbed to the top
spot ahead of Swedish furnishings giant Ikea and the American
consumer products conglomerate Johnson & Johnson.
The Italian company received a total of 85.17 points out
of 100 and was a healthy 1.19 points clear of second-placed
Ikea.
A report posted on the website of the business magazine
Forbes explained that the Reputation Institute ranking was
the result of a measure of corporate reputation calculated by
averaging perceptions of four indicators - trust, esteem,
admiration and good feeling - obtained from a representative
sample of at least 100 respondents in the companies` home
countries.
The survey focused on 600 countries worldwide and only
people in the country`s home country who knew about the
company were allowed to rate it.
Reputation Institute is a private consulting and
research firm specialised in corporate reputation management.
Ferrero is a family-run company created in 1946 in the
northwest region of Piedmonte.
The current family head, Michele Ferrero, has been
Italy`s richest man for the past two years, after overtaking
Italy`s premier and media tycoon Silvio Berlusconi.
Other Ferraro products include Pocket Coffee - coffee
filled dark chocolate, Mon Cheri chocolate-covered cherries,
Giotto gianduja chocolate and the coconut-covered sweet
Raffaello.
Ferraro also produces the Kinder line of children`s
snacks.