The Lottomatica people just announced this terrific new lottery game, with three winners on the first day alone garnering 4000 euro/month for 20 years (let's just say, we hope the lives of the Win For Life winners don't come to an abrupt end in around that time -- not that that wouldn't make a good thriller plot).
But then, I think the term was used just to coin a phrase, and I wonder, how many of Italy's main players -- those aging seniors (and even a lot of youngsters) really know what...